North Office’s Beryl Wilson Featured In New NAR Global Publication
Irongate agent Beryl Wilson from the Englewood office has been recognized nationally in a new NAR publication
released today entitled: “Case Studies - Global Influences and Opportunities” - that encourage Realtors to
think “globally” when selling “locally”. The book cites Wilson for her work among Dayton’s
growing Ahiska Turkish community
The sudy begins: “The impact of globalization on the real estate industry is monumental,
but not solely because of large transactions occurring in large markets. Foreign investment in
U.S. real estate is occurring in commercial and residential sectors, in every state, in markets
of all sizes…and the perennial increase in these activities tells us it’s not just a trend.
The key to finding global business, even in unexpected areas, begins with adopting a global
mindset. We have prepared case studies examining three states—Washington, Georgia, and Ohio—to
help you identify and cultivate global niches.”....
Citing Wilson in the Ohio section, the study states: “Dayton, in particular, has rolled out
the welcome mat to immigrants and refugees via its a “Welcome Dayton” program. Their hope is to
attract and assimilate people who bring new ideas, perspectives and talent to the workforce—and
help rebuild a city whose manufacturing sector was pounded by the recession.
Dayton is home to communities of Hispanics, Iraqi refugees, Vietnamese and other Asians,
Africans and Turks, to name a few. If your market includes Dayton, go to
welcomedayton.org to learn about their unique program. In the Resources section (WILSON, from page 1) you’ll find
information on Community Partner services and support, and immigrant community associations like the Asian American Council of
Dayton. You’ll even find maps showing exactly where to find specific ethnic communities
Opportunities to cultivate niches within ethnic immigrant communities extend well beyond the largest,
most obvious groups. Case in point: Five years ago Beryl Wilson of Irongate REALTORS® in Englewood, Ohio,
helped her first Ahiska Turkish buyer find a home in the Dayton area. As political refugees, the family
was rebuilding their life ‘from scratch.’ Wilson helped them find a property they could afford, and a
steady stream of referral business from other Ahiska Turkish immigrants has followed ever since. “For
the most part, these clients are looking for inexpensive homes, including distressed sales,” says Wilson.
“It’s not a lucrative niche, but the business is steady and I’ve genuinely enjoyed working with them. Plus,
they are very committed to fixing up the properties they buy and improving the neighborhood.” Turkey,
incidentally, doesn’t even appear on the list of immigration by country of origin in NAR’s report on
international business in Ohio—their numbers are too small. And yet Wilson has cultivated this niche
as one important component of her business.”
Well done, Beryl! Real People For Real Results is more than just a slogan...